The 5 Questions In Business Slogans Writing

The 5 Questions In Business Slogans Writing

A good business slogan can make the difference between a growing company and a warehouse full of products that aren't selling. In a world with as much communication and information as ours has, the short easy to digest phrase that explains your business is a perfect way to sell business to customers. However, you can't just sit down and think of the shortest, cutest phrase a go with it. There are a number of questions you should ask as you investigate the right business slogans for your company:

1. Who? The first task of business slogans is to make people think of whom you are. If your slogan doesn't adequately create a sense of identity for your company then it can't begin to start driving people your direction. Because your company name will always be associated with your slogan (such as "Maxwell House: Good to the last Drop") there is no need to use the name as part of the phrase. However, the phrase should have something to do with your product so clearly that it becomes synonymous with your company name.

2. Why Us? There is no business so unique that it doesn't have competitors. Not only can a good business slogans help people discover that they want or need your service, but it can also help them see why they need you and no one else. What is different or better about your company? You have to be more clever because no one likes to feel bullied into a product. So your business slogans can't be something like "We are better than them". That just looks empty and boastful. However the GIECO slogan "15 minutes or less" shows in a more hidden way that they are faster than other competitors. That makes people want to choose them. Find a way to make your business slogans show not only who you are, but also what advantage you have.

3. Why Now? Procrastination is a business owner's enemy. You don't want to set people up to think that just knowing about your company is good enough. They need to contact you, and they need to do it NOW. You aren't using business slogans to bring you business next year. If you don't have current business going on - you won't get to next year. Business slogans that encourage people to understand that your service is available now and they should take advantage of it as soon as possible is a slogan that can build a quick start for a business. A company offering stock advice that uses the slogan "Tomorrow's ideas today" does a good job in bringing people to the understanding that timeliness is part of the process.

4. Why Them? People don't' like to feel that they are interchangeable with everyone else on the planet. They are more likely to frequent businesses with business slogans that makes them feel that the business was tailor made for them. By appealing to the universal ego and sense of self we all have, business slogans can draw a very dedicated group of customers. Think of all the top slogans and their endless sense of self appeal. "You deserve a break today" says McDonald's. "Have the time of your life" reports a cruise line company. Its all about YOU. Ensuring your slogan has an appeal at a personal level can really bring a group of people to your doors who have been longing to see places that want to serve their needs.

5. Why Not? Finally, people want to feel like there is nothing inherent standing in their way as they venture into your business. Remember, marketers have one of the hardest jobs in the world - separating people from their money! They do it by encouraging people to go to a business, then telling them there is no reason why they shouldn't buy or use services. What could happen? The market asks, and people respond. A business slogan that gives people the confidence to go forward has a much better change of succeeding in today's market. As the Nike business slogan which caused millions of people to spend over $100 on a pair of sneakers for teenagers said, "Just do it."

Answering these questions will help your business slogans to bring people to your business and ensure that you keep asking the important questions like "When am I ready to open a second store!"