Unique Selling Proposition

Sales Mapping requires that you develop a Unique Selling Proposition or USP for each proposal. Your USP is a

headline and the purpose of the headline is to read the next

line. In this case, you want that invitation into the CEO's

office for the opportunity to review, in more detail, why

your solution is the best.

 

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Unique selling proposition 的网络定义: The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among ...
en.wikipedia.org

 

 

The problem is: (insert the specific problems)

This is causing you not to get: (insert the expected result)

What we will do is: (insert your tactic/solution)

Success will be measured by: (insert their criteria)

 

 

If American Airlines had developed a USP, it might have

looked like this back in 1979:

The problem is: The deregulation of airfares has created

extremely competitive ticket pricing. We are at risk of losing

a significant part of what is now our steady revenue stream

from our best customers, because they will start traveling

with other airlines.

This is causing you not to get: Keeping "Loyal" customers.

What we will do is: Change the way the game is played by

creating a program to reward our loyal customers with a

free trip, including a deal for a companion and a first class

upgrade.

Success will be measured by: The number of extra trips the

program will generate.