Forums Are So Much More Than Signature Links

Forums Are So Much More Than Signature Links Yesterday, while I was in Hancock Fabrics, a woman standing in front of me told the cashier she loved the store's discussion forum. She said it helped her more than once and turned to it whenever she had a problem or was looking for ideas. What made the conversation interesting was the fact the woman in front of me was 72 years young. So much for the idea older people aren't online and forums are a dying breed. When you talk about forums and link building, most people focus on signature links or attracting links through repeated brand and reputation exposure. Signature links tend to be weak algorithmically, they've been abused almost to the point of no return and add little to your link reputation. Building links through brand and reputation management takes time so it's not considered a proactive link building tactic. If signature links are basically worthless and brand attraction takes a while, how else can you use a forum to attract links? There are a couple of things you can do. Let's talk about two: running membership based link promotions and developing networks.