星期三, 十一月 19, 2008

Baby boomers don't take their parents' kind of vacations

Baby boomers don't take their parents' kind of vacations


(Pioneer Press: Kirk Lyttle)

St. Paul baby boomers Katy and Tim Levin put a priority on getting out of town.

"We go to Europe, we go to Wyoming a lot because we have a cabin. Sedona, San Francisco, wherever we can," she said. For them, travel is active, often involving skiing and mountain biking. Soon, they'll be headed to Chile and Argentina, and Katy is particularly excited about visiting Buenos Aires. * "I suppose we'd better take some tango lessons," she said. * Boomers, now ages 44 to 62, have disposable income, flexible schedules and tend to see themselves as denizens of the wide world. That's why they love to travel, with many seeing it as a necessity, rather than an extra, especially after their nests empty. And experts say boomers' vacations tend to be different than those of the previous generation. More than simply relaxing, they want to achieve something. *"A lot of times, boomers are looking for trips that will give them the cachet of being adventurous, that push the borders," said Corinne Asturias, 50, a consumer strategist who focuses on the baby-boomer generation for Iconoculture, a cultural trends research firm headquartered in Minneapolis. "They want to reinvent the typical vacation. Their destinations and experiences have to fuel their souls and feed their passion." * And, she said, they're interested in seeking out what's undiscovered — in their own social circle, at least: "When they can go out to do something that nobody has done, that's serious cocktail-party

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http://www.twincities.com/ci_10976286?source=most_emailed

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